Beiersdorf has set its sights on achieving sales growth and a slight margin expansion in the upcoming year following a rise in earnings and sales for 2023. The German personal-care products manufacturer revealed that while profit after tax saw a decrease to 749 million euros ($811.9 million) from 771 million euros the year prior, earnings before interest and taxes saw an increase to 1.105 billion euros from 1.09 billion euros. EBIT excluding special factors was reported at 1.27 billion euros for the year.
Positive Sales Performance
Group sales experienced an organic growth of 11% to reach 9.45 billion euros, aligning with the company’s forecast of organic sales growth in the low double-digit range. Moving forward to 2024, Beiersdorf is now aiming for mid-single-digit organic sales growth with an EBIT margin slightly exceeding the previous year’s level.
The consumer business segment saw a significant increase in organic sales, jumping by 12.5% to 7.78 billion euros. This growth was fueled by price adjustments and effective cost management strategies. On the other hand, the Tesa adhesive products business observed a 3.2% growth in organic sales, reaching 1.67 billion euros.
Beiersdorf’s strategic focus on strengthening sales performance and margin expansion sets a positive trajectory for the company’s future.