Google has reversed the decision to ban crypto-related ads on its platform by issuing a new policy on financial products and services.
- Crypto exchanges and wallet providers can advertise their products and services on Google if they meet certain requirements.
- The online search engine giant fulfilled its Aug 3 deadline to allow such ads if the entities in question had registered with FinCEN. The crypto platforms must also follow both state and federal legal requirements and comply with Google Ads policies.
- Google imposed some limitations, including not allowing advertising of ICOs, IDOs, loans, token liquidity pools, celebrity crypto endorsements, unhosted wallets, and unregulated, decentralized apps.
- Following in Facebook’s footsteps, Google has caused massive waves in recent years for cracking down on crypto content.
Big tech firms have had to be cautious with crypto, as they play influential big roles in the market, granting exposure to ideas, projects, as well as scams.
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